The marketplace for most industries is highly competitive. You have to find ways to differentiate your company from competitors and give your customers what they need. And one of the best ways to accomplish this is by becoming more personal with your customers, connecting with them on an emotional level. If you’re having difficulty personalizing your business, consider some of the following strategies to rectify the situation.
Consumer or business surveys enable you to determine what products, services or attributes your customer’s desire. Once you understand their “hot buttons,” you can better serve them. And they’re more likely to buy those products because they’re getting what they asked for. When conducting surveys with customer, use multiple platforms for their convenience, including online, phone and email surveys. Keep your questionnaire limited to five or 10 questions, according to the U.S. Small Business Administration, as your customers are more likely to complete them.
Respond More Quickly
Most people prefer talking to a live rep rather than dialing through a litany of computerized responses to get answers to their questions. If you aren’t responding to your customers right away, you’re losing business. One way around this, especially if you’re own a small business, is to outsource your customer service to a firm such as The Message Center. Places like this may even be able to offer other business solutions like HR management and bookkeeping.
Create a Blog
Blogging enables you to keep customers in the loop with key business decisions and provide feedback in real time. Some top blogging sites include WordPress, Go Daddy and eHost. Dedicate one employee to write about your business every day. Make your company transparent to customers with respect to policies and even problems, according to Fortune, as even divulging vulnerabilities can increase customer loyalty. Use social media sources like Facebook, Twitter and LinkedIn to increase the readership of your blog. A good option is to promote your services via groupons, just like Kay Jewelers is doing.
Most companies today are using teleconferencing, videoconferencing or webinars to keep business clients abreast of their latest products or services. But if you really want to maintain the personal touch, you must get out of the office and visit them. If you’ve just started your business, personal visits are essential for establishing long-term relationships with clients. With personal visits, you’re likely to get a more in-depth understanding of your clients’ needs, according to Inc., which provides you with more valuable insight regarding the appropriate strategies.
If you want to get more personal with your customers from an emotional standpoint, make yourself more available to them. After all, they are the ones who will increase your bottom line.